This seems like such a petty, tone-deaf business move. So many people are going to be buying this thing, and they’re turning them away. Beyonce was released exclusively through iTunes until the December 20 physical date to prevent leaks, not as some sort of competitive thing. Target itself often works out exclusive release deals with artists!
Despite the move by the two retailers, Sony and Columbia still reportedly shipped some 500,000 units.
And we know Yonce can be ruthless, so she went and gave their competitor, Wal-Mart, some free promo over the weekend.
Resistance is futile, guys.