The 2014 SXSW Music Festival
is right around the corner (but doesn’t last year’s feel like just ten minutes ago? Sigh), and the higher-ups down in Austin have begun unveiling the line-up for artists invited to play at the festival — and it’s a doozy! I mean, hundreds and hundreds of artists, most of which have names like “Bird Walk” and “Bear Hands” and well, those aren’t really my cup of tea (although they could be yours!), but there’s also a healthy showing of pop acts who will be appearing at the fest.
Namely, I’m talking about favorites like Charli XCX, Diane Birch and Betty Who, as well as the boys of A Great Big World and rising Dutch DJ Martin Garrix. A few other names that inspire confidence: Ghost Beach, HAERTS, Lovelife, Neon Hitch and most intriguingly, K-pop superstar HyunA.
In short? Expect the trip to Austin to be well worth it this year when SXSW kicks off on March 7. Check the full line-up (announced so far!) here.