The ad, promoting Target’s exclusive deluxe edition of Shakira’s new album, provided a brief (and necessary) reprieve from the (unnecessarily long) Grammy Awards when it debuted last night, in between commercials featuring songs by nominees if not winners.
After the camera closes in on her bare midriff, she belts a few notes from her rising hit, “Can’t Remember to Forget You,” only to step to her left as she smiled coyly and swivels her hips. As she must have realized, the mic stand shouldn’t obstruct the view.
Shakira. is out March 25. For now, watch the new ad up top.