Conway Makes A Huge Splash With Arty “Hustler” Video: Idolator Premiere

Conway generated a tidal wave of buzz when she dropped jittery electro-pop debut single “Big Talk” in 2013. Her ability to blend underground sounds with a booming pop chorus was impressive and she delivered on that early promise with an impeccable debut EP — also called Big Talk.

The former indie-rocker (she fronted band All Wrong and the Plans Change) has settled on “Hustler” as the EP’s second single and delivers a video every bit as urgent and frantic as the song. “To be a hustler is to be adaptable,” she explains. “These characters embody or personify different facets of hustlers I relate to or have interacted with in my day-to-day. The song is emotional and so is the visual.”

Directed by Zach Gold, who approached Conway after seeing her perform live at CMJ, the arty clip is a wild ride. Our heroine rocks a variety of eerie outfits — my favorite is rabbit lady! — and channels something untamed that is reminiscent of less self conscious Bjork. The girl has come a long way from her “Big Talk” video, which she filmed using her lap top camera.

Do you love Conway’s new video? Let us know in the comments below.

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.