The 35-year-old pulls out all stops for the extravaganza — enlisting a chamber orchestra and an African dance troupe. Impressively, the video was shot in one uninterrupted take. Which is hard to get your mind around considering the brilliant musicianship and dynamic choreography on display. It speaks volumes for Aloe’s vocal prowess and insightful lyrics that the song’s uplifting message doesn’t get lost in the colorful spectacle.
“The Man” is the latest installment of the In The Red Bull Studio music video series. With Aloe’s third LP Lift Your Spirits on the horizon, this is a great way to showcase a man with a unique perspective. “I want to remind people that music is made by human beings and instruments,” the hitmaker explains. “At the root of it all are blood sweat and tears behind songs”. Watch up top.
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