Avril Lavigne’s “Hello Kitty” Video Is Probably The Worst Thing You’ll Watch All Week

Apr 22nd, 2014 // 35 Comments
avril lavigne hello kitty
What The Hell
Avril's "Kitty" Response
Avril Lavigne Hello Kitty music video 2014
She reacts to the "Hello Kitty" video scandal. Read More »

“Oh, no — there’s dubstep?” Those were words muttered in our office — mind you, after a string of various other laments — upon watching Avril Lavigne‘s “Hello Kitty.” Apparently there’s a demand somewhere out there for yet another single and music video off the Canadian singer’s dearly departed, self-titled fifth album, so voila.

To be honest, I kind of shut down physically and emotionally after the first four seconds here. Has anyone reminded Avril that she’s nearly 30 lately? See if you fare any better by watching above, and keep this in mind: “Hello Kitty” took four people to write, including Chad Kroeger. Konichiwa, bitches.

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  1. Can I Make It Any More Obvious?

    It’s a little surprising that Avril thinks she’ll ever have another hit…and even more so that she’s betting on this yowling trash to make it happen. Guess the jilted ex of “Sk8r Boi” is getting the last laugh!

  2. “Has anyone reminded Avril that she’s nearly 30 lately?”

    Oh, cool! We’re being ageist now. If you were to say the same thing about Madonna, you’d have zillions of people jumping down your throat, but I guess Avril’s just an easy target for you.

    HERE’S TO *NEVER* GROWING UP.

    • Ba-ziiiiiingggggg!!

    • Ugh

      Some of the first lyrics are “mom’s not home let’s have a slumber party” and then she proceeds to sing, awfully, about hello kitty? Yeah, eff that. It’s not ageist to say the song blows and has an astounding level of immaturity from a twice-married almost 30 year old. Seems you’re a bit out of touch as Madonna has gotten flack over her trying to be “too young and hip” with her costumes and photos on social media sites for an over 50 mother. The song sucks and Madonna hasn’t had a good once since the 90′s either. Quit defending crappy records.

      • Oh, trust, I’m not defending the song. I’m just defending Avril’s right to act as bratty and immature as she wants, all the way until she’s dragged into an old folks home. It’s part of her brand. It’s probably not going to change any time soon.

        And, no, I’m not out of touch. I’m well aware that Madonna’s gotten her fair share of flack, but there’s just as much flack given back to those who dish it out.

        I think maybe, just maybe, we need to stop telling women in society to act their age when we don’t ask the same thing of men.

        • Chad Kroeger and two other men were also slammed for writing this song. I think that maybe, just maybe, your transparent attempt to make your silly ageist criticism about women’s rights is not backed by the empirical evidence. Next.

  3. is avril my favorite? no. but i’m glad she still makes records. what the heck did the writer of this article ever do that brought joy to people? or is all their writing the sarcastic and mean put-downs of a middle school upper classman? as far as her having another hit – avril may surprise you. will the author of this article ever surprise anyone with their work?

  4. unimpressed

    the problem isn’t the dubstep or with her age, it’s the weird culture of fetishizing japanese culture. it’s tired and insulted, captured by the look on the faces of the girls in the background.

  5. N.O.Y.B

    Everyone has their own opinion and i respect that, however this article has not justified what their title states. All tabloids are unreliable articles that are only created to provide money to those who make it and to start (or fuel) rumours. Despite this they are entertaining to read because within the article, there is a story to read and even respectable people read them keeping in mind that it is all lies because it is like reading fiction but with real people as the characters. It is just quite sad to see that this paragraph can not even reach tabloid worthy standards, no one wants to hear about what boring office people who work for an amateur company thinks (no offence). Message to the writers: continue with your education because you clearly dropped out (no offence again but take this from an 11 year old) and get a job writing for a company with standards, i hope you follow.

    ‘Has anyone reminded Avril she’s nearly 30 lately’
    1: how classy of you idolator
    2: no one needs to remind her, shes aware of it herself and there is no need to point out something that’s pointless
    3:it wouldn’t matter if she was almost 3 or nearly 300! No matter what year you were born, everyone deserves the privilege to be adorable and make songs about friendship, kawaii things and HELLO KITTY!!!

    • In music reviews, whether they are critical or full of praise, the music and/or music video are the justification for the writer’s assertions.

      If I were you, then I would probably hold off on making declaratory judgments about someone else or their writing abilities until you have a better understanding of what a music review is and a stronger command of English punctuation and spelling. I hope you follow.

  6. Pablo

    tragic.

  7. I THINK YOU HAVE NO IDEA THAT THIS SINGLE IS FOR “ASIAN MARKET ONLY”. IT’S HER 4TH SINGLE FOR ASIAN FANS. AND THE REST OF WORLD WILL GET “GIVE YOU WHAT YOU LIKE” AS HER 4TH SINGLE. ABALLAD ONE, THAT WESTERN PEOPLE NOTED AS MATURED ONE. I HEARD AND READ POSITIVE REACTION FROM ASIAN FANS. AND I THINK AVRIL REALLY PULLED THE KAWAII. THING. Sorry for the ALLCAPs word to notice it.

  8. You create hateful article for money. Great. You could just not post it and just keep it to yourself but you chose to make this article and post it. Shame on you.

    • Criticism and hate are not the same thing, and music critics are paid not to keep their opinions about music, good, bad, or indifferent, to themselves. Your avatar tells me that you encourage this kind of horrible music. Shame on you.

      Please accept my humble apology for my criticism of your comment if you are under the age of 18, as I suspect that you might be.

  9. Christabel

    I love this song and video and really, I just don’t care how old she is.
    The decora is a little too OTT but then again decora IS always OTT.

  10. Let'sGototheMallEh

    OMG

  11. James

    Totally agree, this video was a train wreck! I particularly agree with this article.
    http://fourplayblog.blogspot.co.uk/2014/04/avril-lavigne-hello-kitty-video-review.html

  12. TK

    I really hope this isn’t the reason why people look at dubstep so badly. This is not even dubstep. It doesn’t even have a basic drumline. To those people in the office, please listen to real dubstep before you look at it like a bad thing and go back to doing what you’re supposed to do in order to get paid.

  13. SpocktheCuriousBovine

    Yeah – after all is said and done – this video *is* pretty bad.

  14. Come on.

    Wait.
    Why are the ‘subtitles’ the Chinese usage of the characters if she’s using Japanese words?

  15. Helpful Advice

    You do realize the YouTube video you linked to on the top of this article is illegally pirated right? Probably not the best thing to do, unless you want Idolator to be sued by Epic Records. Just giving you a heads up.

  16. Peter

    Katy Perry also dresses with cupcakes an nobody starts talking s* about that. #justsaying

  17. Wurm

    Absolutely nothing wrong with this

  18. djdonn

    She’s been watching to much miley {SHE SUCKS TOO}.maybe Chad can help her.

  19. Avril Lavigne is a girl who knows what she wants. And when it came to writing her eagerly awaited third album, The Best Damn Thing, she had one very clear goal in mind: To make it fun. While touring in 2004 for her last album, Under My Skin, which sold more than 8 million copies worldwide, the Canadian-born punk-pop dynamo found that her favorite songs to play were the faster, more up-tempo songs, so she resolved to make a record that captured the kind of high-spirited, full-throttle energy that she loved to unleash on-stage.

    The Best Damn Thing is brimming with gutsy guitar riffs, instantaneously catchy sing-along party-starting choruses, power pop punk, and rebellious rock ‘n’ roll attitude. It’s a marked departure from the darker, more introspective tone of Under My Skin, and on tracks such as the defiant, riotous, kiss-off-to-a-cheating-boyfriend Everything Back But You, Avril took pleasure in creating scenarios for her lyrics that weren’t, as she says, “straight out of my diary.” The result is a collection of songs that reveal just how far she’s evolved as a songwriter and singer, from the sassy, empowering I Can Do Better (one of Avril’s personal favorites) to the irrepressible first single Girlfriend, which unexpectedly combines a hip-hop beat with beefy power chords, hand-claps, and a chanted girl-group-style chorus with a punk rock twist, to the emotional ballad Keep Holding On, which she wrote at the request of 20th Century Fox for the studio’s fantasy/adventure film Eragon.

    As an artist with a keen and well-trained ear for powerful, magnetic pop melodies, Avril was intensely involved in every aspect of The Best Damn Thing’s creation: From being fiercely independent while writing her own songs (“I didn’t have an A&R guy on this record,” she emphasizes. “I knew exactly how I wanted it to sound”), to choosing her producers and musical collaborators, to obsessively going back and tweaking guitar tones and drumbeats in the studio, she worked hard to ensure that it would be her best record yet.

    The album features the production skills of Butch Walker (who has also produced The Donnas, American Hi-Fi, and Avril’s second album, Under My Skin), Dr. Luke (Pink, Lady Sovereign), Rob Cavallo (Green Day, My Chemical Romance, Goo Goo Dolls), and her husband Deryck Whibley (from Sum 41). The process turned out to be a blast: “I didn’t know making a record could be so fun,” she says. She was eager to work with her good friend Butch again, as she says, “What’s great about Butch is that he’s a talented artist as well as being an incredible producer.” And about collaborating with Dr. Luke, she adds, “Luke and I had a really good connection and chemistry.” The relaxed atmosphere in the studio comes across in the songs themselves. Avril’s laughter rings out in I Can Do Better, and in Girlfriend you can hear her, she says, “playing a beer bottle” (by blowing into it) in the last few choruses.

    Four of the songs on The Best Damn Thing, Innocence, Hot, One of Those Girls, and Contagious were co-written with Avril’s former bandmate Evan Taubenfeld. “Evan is one of my best friends in the world,” she says, affectionately. “He’s been with me since day one”.

    Of course, all of the spiky, buoyant energy that drives the album will come to life in the live show that Avril is planning for her tour later this year—she has assembled a new band, and is even bringing along two dancers (“I’m doing choreographed dancing for the first time ever,” she grins. “It’s going to be such a blast”).

    A great deal has happened in Avril Lavigne’s life since she released her debut album, Let Go, in 2002, when she was 17 years old. That album snagged 8 Grammy nominations and four Juno Awards (including Album of the Year and New Artist of the Year), spawned the anthemic hit singles “Complicated,” “Sk8ter Boy,” and “I’m With You,” and sold more than 16 million copies world-wide. Under My Skin cemented the Napanee, Ontario native’s superstardom, entering U.S., Canadian, and U.K. charts at #1, unleashing smash singles “Don’t Tell Me” and “My Happy Ending,” and collecting three more Juno Awards along the way. In 2006, Avril married Sum 41’s Deryck Whibley and branched out into acting, appearing in Richard Linklater’s Fast Food Nation and lending her voice to Dreamworks’ animated film Over the Hedge.

    She may be a bit more sophisticated these days, but she’s still peerless, and still fearless. The Best Damn Thing is Avril Lavigne at a new stage in her life; she’s passed through the shadows of teen angst and emerged in a spotlight, ready to have fun and rock out and yes, even dance. It is, just as she intended, the best damn thing she’s ever done.

  20. FOLLOW ME @DONNAAVRIL

  21. YOU DID A AWSOME JOB @AVRILLAVIGNE DONT LISTEN I LOVE YOU SO MUCH

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