From Katy Perry
to Justin Timberlake
(see: “Not A Bad Thing”
), pop stars are demonstrating that the new trend in music videos in 2014 is to make one that’s essentially a non
-music video. So here we have Perry’s eight-minute visual for Prism
wherein we meet the five alter egos presented in the clip’s recent teaser
and promo posters
— that would be Goldie The Dancer, Ace The Animal Trainer, face-painting Mandee, Yosef Shulem and Kriss The Clown.
The video’s intro informs us that Katy “attended five birthday parties” last month, only “no one knew it was her.” What proceeds to happen, in outrageous documentary-style, is… oh, screw it — you all saw Bad Grandpa, right? No? Well, just watch above and then you’ll be all set.
Note: as mentioned above, the video is eight minutes. But, like with Lady Gaga
‘s recent “G.U.Y.”
spectacle, the latter portion of “Birthday” is spent on “film credits.” Chalk that up as another
Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.