Mariah Carey‘s Me. I Am Mariah… The Elusive Chanteuse is one of the artistic high points of the superstar’s long and glittering career but that hasn’t translated into bumper sales. The album is predicted to sell between 60,000 and 65,000 in its opening week, which should snare a top five debut on the Billboard 200. Unfortunately, that number is unlikely to knock Coldplay‘s Ghost Stories from the summit.
While many Lambs are quick to point out that Mimi isn’t known for huge opening bows, 2009′s Memoirs Of An Imperfect Angel still managed to sell 168,000 copies in its first seven days. So what went wrong? It’s impossible to pinpoint exactly but the endless rescheduling, lack of a massive radio hit to spearhead the release (“#Beautiful” is now a year old) and botched ‘surprise’ rollout certainly didn’t help.
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