Lana Del Rey‘s Ultraviolence era has been near-perfect thus far (brilliant music, riveting performances and a more organic image) with one exception. The “West Coast” video sucked. There, I said it. A song that compelling and atmospheric deserved a lot better than a black-and-white stroll along the beach followed by bad CGI flames. Happily, the gloomy diva gets it just right on “Shades Of Cool”.
After a slow but mesmerizing beginning that focuses on LDR’s much older lover, the Jake Nava-directed visual really comes into its own when our heroine hits the streets of Bel-Air. Before we know it, she’s serving underwater glamour and dancing around an ever-so-shabby mansion. Then there’s the soon-to-be-iconic slow motion swim that would be exploitative in anyone else’s hands but just seems appropriate for a song about the underbelly of Hollywood. Watch up top.
Is this an improvement on “West Coast”? Let us know in the comments below.
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