Mariah Carey’s “You Don’t Know What To Do” Is Shaping Up To Be A Hit (On Urban Radio)

By: Mike Wass / July 2, 2014

The state of Mariah Carey’s Me. I Am Mariah… The Elusive Chanteuse campaign is a hotly-debated topic on social media. The album is exceptional, so why isn’t it slaying? That’s a question for another time but the warm reception “You Don’t Know What To Do” is having at urban radio is the first sign that things just might be turning around.

Mimi’s infectious Wale-assisted disco anthem is the third-most added song to urban radio this week, behind T.I. and Iggy Azalea’s “No Mediocre” and Mike WiLL Made-It’s “Buy The World”. A solid radio hit is just what this era needs, so hopefully it will continue to get strong airplay. (An epic video would also help). Listen to the future hit — fingers crossed! — after the jump.

Can “You Don’t Know What To Do” save Me. I Am Mariah… The Elusive Chanteuse? Have your say in the comments below.

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