Jessie Ware‘s brooding “Tough Love” is one of the most subtle and sophisticated synth-pop anthems of 2014. The BenZel-produced mood-setter takes a couple of listens to seep under your skin but when it does, there’s no escaping its sleepy elegance. The British diva teased the video today (July 3) and the arty visual looks suitably atmospheric.
It’s hard to tell exactly what’s going on. After all, Jessie’s “Tough Love” trailer is extremely brief and there are quick flashes of undecipherable images (someone holding a mirror, a man standing in a door way etc). The video then cuts to the 29-year-old standing in front of a tree. It’s all very mysterious and moody. Try to figure out what’s going on up top.
Have your fallen in love with “Tough Love” yet? Let us know in the comments below.
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