Jason Derulo Premieres Colorful “Bubblegum” Lyric Video: Watch

Bradley Stern | August 28, 2014 7:01 am

Jason Derulo has truly blessed us with so many gifts this year, from his inescapable, horn-heavy “Talk Dirty” to his equally inescapable, whistle-heavy “Wiggle.” And now, he’s teaching us The Art Of Blowing Bubblegum.

With his latest single, which is featured on the American edition of Talk Dirty and due to be released in Australia, the “Marry Me” entertainer meets a lady with a “ghetto booty” and a penchant for blowing — some bubblegum, that is. “She just wanna pop, pop, pop that bubblegum,” he merrily explains above a chugging hip-pop beat, which is as catchy as any of his other recent uptempo jams. That Derulo reign!

Check out the lyric video above, where you can count how many times Derulo sings the term “ghetto booty.” (Spoiler alert: It’s a lot.)

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.

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