Watch Morning Parade’s “Reality Dream” Video: Idolator Premiere

Since the arrival of their self-titled debut LP two years ago, UK pop-rockers Morning Parade have kept the music steadily coming — first with 2013 EP Alienation, then sophomore album Pure Adulterated Joy, released this past May. Today Idolator is premiering the quintet’s video for “Reality Dream” (a single off Morning Parade’s second album), which finds the band performing in a studio space while bathed in white light.

“The video was a concept devised by the director, James Rhodes, who we’d worked with previously on some acoustic versions of songs from Pure Adulterated Joy,” frontman Steve Sparrow tells us.”The light box was very hot!”

Watch the video for Morning Parade’s latest Pure Adulterated Joy single “Reality Dream” above, then let us know what you think of it below.

Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.