Overnight, at least 13 demos from Madonna‘s forthcoming MDNA follow-up have unexpectedly hit the web early, including her much-teased, oft-hashtagged titles “Unapologetic Bitch” and “Bitch I’m Madonna.” (Check out our “What To Expect” guide to her upcoming album for more information on some of the titles.) While we’re deeply disappointed by this leak, early reviews from those who have heard the demos have already praised the iconic singer’s latest effort, including the House-leaning rumored lead single “Living For Love” and the name-dropping “Illuminati,” which references Beyoncé, Lady Gaga and Rihanna. Still, these are undoubtedly just rough demos still being worked on, which makes this leak all the more invasive. After all, the album doesn’t even have a title yet!
What do you make of this unprecedented leak? How did it happen? And what is going to happen to the campaign? Sound off in the comments below.