Charli XCX Stars In Pepsi’s “Out Of The Blue” Music Campaign
Charli XCX is expanding her business brand by starring in Pepsi’s new music program, titled “Out Of The Blue.” You may remember seeing the 30-second commercial when it aired during this year’s Grammys (February 8), but now there are additional photos to go along with the promotional clip!
In the commercial, the singer channels her inner Britney Spears (who also had her own Pepsi campaign back in 2001) as she performs “Doing It” on top of huge white speakers in the middle of a busy street! Other artists who are part of the “Out of the Blue” program are Fall Out Boy and Jhene Aiko.
It is all a part of the soda brand’s “100 Days” contest, which will give consumers a chance to win exclusive music experiences — including front-row concert seats, artist meet-and-greets at SXSW, the 2016 Grammy Awards and more. The contest kicked off on Grammys night and will end on May 18.View more photos, as well as the promo video, below!
Are you digging Charli’s new campaign? Let us know in the comments section!
Get an eyeful of even more pop music coverage, from artist interviews to exclusive performances, on Idolator’s YouTube channel.
