Rihanna Just Launched A Site To Promote New Album ‘Anti’

Rihanna just launched ANTIdiary.com, which looks like it’ll offer some sort of inside look and extra content related to her new album Anti before it drops. It was launched in partnership with Samsung and is optimized for mobile, but right now it says the diary is locked and asks you to log in via Facebook, email or Google.

rihanna anti diary site

Rihanna announced the site with a short teaser video on Instagram featuring some of the album’s crown/Braille artwork.

Excited to share this with you!! #ANTIdiaRy ANTIdiaRy.com

A video posted by badgalriri (@badgalriri) on

Anti doesn’t have a release date yet, though it’s rumored to be November 27 on Tidal and December 4 for all platforms. But then, it seems unlikely that this big new digital promotion is only meant to run for a week, right? That would require the God-like feat of cramming the many, many, many months of alleged #R8 work into a seven-day “diary” experience.

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