Conrad Sewell & Avicii Pair Up For Coca-Cola Theme “Taste The Feeling”: Listen

Conrad Sewell Interview
Conrad Sewell talks to us about his debut LP and looming hit "Start Again." Read on.

You know it’s a Monday in the dead of winter when two of the big new sounds are Adam Lambert‘s Oreo’s jingle and, now, Avicii and Conrad Sewell‘s collaborative global Coca-Cola theme.

“Taste The Feeling” finds Aussie vocalist Sewell crooning about standing on the shore but yearning to “grab another Coke” and take a dive. It’s basically the same type of harmless, feel-good pop track Chris Brown whipped together in 2008 for Wrigley’s, with Doublemint smash “Forever,” except this one doesn’t quite have the lasting, um, flavor “Forever” did.

Still, not a bad gig, getting that Coke cash, for the talented Sewell — an artist we’ve had our eye on for some time now, but who’s yet to land a solid stateside hit. That could all change this year.

Avicii and Conrad’s Coca-Cola track is below. Drink up.

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