Charli XCX Announces “Experimental Pop” Label Vroom Vroom Recordings & New SOPHIE-Produced EP

Charli XCX has unveiled Vroom Vroom Recordings, her new experimental pop label. And the imprint’s inaugural release will be the British musician’s SOPHIE-produced Vroom Vroom EP, out Friday (February 26). According to Tiny Mix Tapes, PC Music artists Hannah Diamond and A.G. Cook are also involved in the EP.

Right now, the label’s site is bare save for this description: “Combining [Charli’s] love of sugar coated bubblegum pop with mystery and darkness, the artists coming up through Vroom Vroom will be sharp, potent and deadly. With timeless hooks and next level production these artists will leave their mark on pop music.” Charli also emailed a statement to The Fader about the label and her recent work with SOPHIE, writing “I’m making beautiful party songs right now and this is just the start. The album goes to other places and I can’t wait for people to hear it. I feel the most creative I have in a long time and I couldn’t be more excited for the next chapter.”

Vroom Vroom has shared the EP’s title track, which XCX premiered back in October on Beats 1, as well as singles from RIVR and CuckooLander that are also out on Friday.

Check out the announcement tweets, new singles and EP tracklist below.

Vroom Vroom EP tracklist: 1. Vroom Vroom 2. Paradise [feat. Hannah Diamond] 3. Trophy 4. Secret (Shh)