Melanie Martinez’s Pastel Pink “Alphabet Boy” Video

Mike Wass | June 2, 2016 5:46 pm
Melanie Martinez Interview
We speak to Melanie about concept albums and the future travails of Cry Baby.

Melanie Martinez’s debut LP, Cry Baby, has taken on a life of its own since arriving in August, 2015. The demented concept album debuted at number 6 on the Billboard 200 and is still sitting pretty in the top 50 close to a year later. A key factor in its enduring popularity — apart from the music being excellent — is the steady roll out of surreal videos (there will be a visual for each song), which help bring the 21-year-old’s twisted fairytale to life.

After delivering the scariest childbirth scene since Rosemary’s Baby in “Cry Baby,” Melanie takes a less confronting approach to her “Alphabet Boy” video. She revels in her trademark adult-baby wardrobe and plays with oversized props, before grabbing a knife and giving us a glimpse of Cry Baby’s (the album’s titular character) homicidal tendencies. It’s cute, a little retro and very twisted. Watch the break-out star’s latest below.

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