Backstreet Boys’ “I Want It That Way” Covered By Jim James & Alabama Shakes’ Brittany Howard For Chipotle Ad

Chipotle is back with another heart bomb with “A Love Story,” and the reason we’re talking about a fast food company’s four-minute animated commercial on this site is because it features a cover of Backstreet Boys‘ “I Want It That Way.” It’s a duet performed by Alabama Shakes‘ vocal powerhouse Brittany Howard and My Morning Jacket‘s Jim James, produced by Blake Mills.

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This ad follows in the footsteps of Chipotle’s similar, surprisingly moving ad from three years ago that was soundtracked by Fiona Apple‘s cover of “Pure Imagination” from Willy Wonka. Like that one, this is a salvo lobbed at the food-industrial complex.

Watch/listen below.