Fergie Explains The Empowering Message Behind “M.I.L.F. $” & How The Video Came Together

Fergie says her divisive new single “M.I.L.F. $,” and its pretty widely celebrated video, was three years in the making and comes from a place of empowerment. In a new interview with the AP, Ferg talks about the song’s purpose to inspire a balance of motherhood and me time, and how the cameos from famous moms like Kim Kardashian, Ciara and Chrissy Teigen came together.

“This is definitely empowering moms to have fun. Being a mom and having a career, taking care of yourself and still being able to be flirty and fun and a little naughty sometimes – there’s nothing wrong with that,” she says. “Society tries to tell moms what they should and shouldn’t be, and it’s just a little freeing to have fun with pushing those limits a bit. I might do it a little bit more than others, but that’s just who I am.”

The video has been such a hit, and they had so much fun making it, that the star says an extended cut may get a release down the line. “There’s so much more content that we shot … that we’re just going to keep probably presenting it to everyone. I think ‘M.I.L.F.’ will probably have its own babies.”

As for what to expect on her new album Double Dutchess, this latest single isn’t exactly an accurate barometer: “It wouldn’t be me if I released all songs like ‘M.I.L.F. $’ … there’s a plethora of different sounds.”

Read the full interview here, where you can lol at the “journalistic” “integrity” of this explainer: “‘M.I.L.F.’ – which stands for ‘moms I’d like to follow.'”