Melanie Martinez’s ‘Cry Baby Milk Perfume’ Commercial Is Utterly Nuts

Melanie Martinez Interview
We speak to Melanie about concept albums and the future travails of Cry Baby.

Melanie Martinez captured lightning in a (baby) bottle with her debut LP, Cry Baby. The ambitious concept album, which follows the twisted adventures on the titular toddler, debuted at number 6 on the Billboard 200 and stayed in the top 50 for close to a year. A key factor in its popularity — apart from the excellent music and steady stream of amazing videos — is the 21-year-old’s unique style. Which falls somewhere between retro chic and adult baby. You can now dive deeper into the break-out star’s world by dousing yourself in her signature smell.

And, as expected, Cry Baby Milk Perfume, isn’t your average fragrance. For starters, it comes in a milk bottle and boasts a fabulously demented video. Melanie sits on a sofa, surrounded by creepy dolls and stuffed toys, and sobs. That is until she sprays on a little perfume and then stares at the camera like a crazy woman. It’s hilarious and makes me want to order 20 bottles. But what does it smell like? Here’s the product description:

Sweet and nostalgic, Cry Baby Perfume Milk captures the spirit of the girl who is playfully innocent, but conceals an irreverent edge. The first impression is a complicity of dark fruity notes, while strawberry milk and a lipstick accord are layered to contrast the dark fruits. The heart of, Cry Baby Perfume Milk invites you to experience innocent darkness while Melanie’s childhood memories are evoked through a soft, nostalgic baby lotion accord. Feminine yet mischievous and unapologetic, the base of the fragrance is wrapped in a sweet layer of burnt caramel complimented by a blend of sinister woods.

You can now smell like a fruity newborn for the bargain price of $49.95! Order the ultimate Christmas gift here.

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