Is Taylor Swift’s Music Coming Back To Spotify?

Carl Williott | November 29, 2016 10:18 am

Taylor Swift and Adele could be changing their tune regarding Spotify come 2017. Spotify UK’s head of content programming, George Ergatoudis, recently met with reps for the two singers and gets the sense they’ve reconsidered their stance on the streaming giant. In particular, he’s hopeful that Swift will make her whole catalog available on Spotify for the first time since 2014.

“Nothing’s guaranteed, but I met up with [Big Machine president/CEO] Scott Borchetta personally and had that conversation with him,” Ergatoudis told Music Week. “It’s not a lock-in, but I’ve got every reason to be very optimistic Taylor Swift will be coming back to Spotify. I’m not saying it’s done, but the indications are good, put it like that.”

Ergatoudis also said he spoke to Adele’s manager and indicated her camp might reconsider keeping her next album off streaming sites for a period after the release, since the sales environment has already changed so much since 25‘s release.

Seems like a win for Spotify, but it’s also pretty hypothetical. For all we know this is just a marketing ploy to get a spike in holiday users and subscribers who hope they’ll be able to dig into Taylor’s catalog before she becomes an R&B star.