Era Istrefi’s Announces New Single “Redrum” Featuring Felix Snow
Albanian pop was completely unrepresented outside their borders until the arrival of Era Istrefi. The 22-year-old demolished the language barrier with “Bon Bon” — a furious banger that drew comparisons with Rihanna (it’s the nasal tone) and charted around the globe. It also landed the blond bombshell a US record deal. They churned out an English-language remake featuring Post Malone, but something was definitely lost in translation. She has been working on new material for most of 2016 and is finally ready to unveil her handiwork.
In fact, the official follow-up to “Bon Bon” arrives next week! “My new single ‘Redrum’ featuring Felix Snow, out February 24th,” she captioned a still from the video on Instagram. I’m excited by the involvement of Felix. He produced “Gold” for Kiiara and is one third of the amazing Terror Jr. That hints at a (slightly) demented electro-pop sound and means Era isn’t afraid of taking risks. The video also looks promising with the rising diva looking regal in a cloud of pink smoke. See her Instagram update below.