Kygo & Selena Gomez’s “It Ain’t Me” Is A Moody Banger
Selena Gomez officially relaunches for 2017 today (February 16) with Kygo collaboration, “It Ain’t Me.” And the moody banger, which is the lead single of the Norwegian DJ’s sophomore LP, covers familiar ground. “Who’s going to rock you when the sun won’t let you sleep?” the pop star ponders aloud. “Who’s waking up to drive you home when you’re drunk and all alone… it ain’t me.” There’s a pattern here. The 24-year-old also sang about moving on from a bad relationship in “The Heart Wants What It Wants,” “Same Old Love” and, most recently, “Feel Me.”
While the subject matter is familiar, this is a completely new soundscape for Selena. “It Ain’t Me” sounds like a cross between Avicii’s organic dance anthems like “Hey Brother” and the electro-trickery of Kiiara’s “Gold.” It’s subdued and dark, but also infinitely relatable. When you take into consideration the catchy, chanted chorus, you’re left with a surprisingly deep banger with massive radio appeal. The Revival diva hasn’t really gone out of her way to promote previous club collabs, it will be interesting to see if that changes with this one. Listen below.