Allday’s “In Motion” Video Is A Sad, Relatable Bloodbath

The Drop: Ásgeir & Allday
Your guide to New Music Friday featuring gems from Ásgeir and Allday.

Allday joins forces with producer Japanese Wallpaper for a dreamy, quasi-ambient pop anthem called “In Motion.” It’s the softest, prettiest song you’ll hear this month, which makes the gory video something of a surprise. Directed by Nima Nabili Rad, the visual is set in an alternate 2017 where young people have lost their ability to love. (It sounds pretty much like the actual present, to be honest). To combat this issue, love simulation experiments are being conducted on kids with fatal consequences.

The arty clip is a comment on our struggle to connect and the inherent emotional dangers of making that real-life connection. “In Motion” is the latest single from Allday’s sophomore LP, Speeding (due April 21), after “Raceway” and “Sides.” The Australian rapper first made waves with critically-acclaimed 2014 debut LP, Startup Cult, and then found a wider audience with features on Asta’s “Dynamite” and Troye Sivan’s “For Him.” The 26-year-old’s latest has genuine international appeal. Watch the depressingly relatable video up top.

Do you love the video? Let us know below, or by hitting us up on Facebook and Twitter!