BLACKPINK Returns With Shimmery Synth-Pop Gem “As If It’s Your Last”
BLACKPINK returns today (June 22) with a sizzling bop called “As If It’s Your Last.” The track finds the quartet in a lighter, brighter mood than previous offerings, but that’s all part of the plan. “We will be making a comeback with a track that has a different genre than the ones we’ve done in the past,” Jisoo revealed in an interview. “It’s a track that fits well with the summer atmosphere and brings out our lively charms. If our previous songs had a more ‘black’ color to them, then this song has more of a ‘pink’ color vibe.”
From the shimmery synth-pop production to the soaring chorus, it’s hard to disagree with that assessment. The change in direction has also been warmly embraced by international fans with the track reaching number one in 18 countries and cracking the top 30 on US iTunes. The neon-drenched, choreography-filled video is also a smash, racking up more than 8 million views in less than 12 hours. BLACKPINK is really coming into their own visually, presenting different color schemes, outfits and set pieces. Watch the leading ladies of YG Entertainment strut their stuff up top.
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