SUPERFRUIT Challenges Gender Norms In Cute “Worth It (Perfect)” Video
One of the most refreshing pop developments of 2017 is the arrival of SUPERFRUIT, a duo formed by Mitch Grassi and Scott Hoying of Pentatonix. They leave the a cappella fare of the mega-selling quintet (far) behind on two-part debut EP, Future Friends — dabbling in genres as diverse as soul, funk, future bass and electro. I was impressed by their lead single “Imaginary Parties,” but “Worth It (Perfect)” is even better. A rush of ’80s-inspired synth-pop with a soaring chorus, the euphoric track has serious hit potential.
It should also get a boost from the feel-good video, which challenges gender norms in the cutest possible way. Mitch and Scott are nowhere to be seen, which is a shame given the iconic promo pic (above). Instead, the visual focuses on a pair of pre-pubescent dancers. Think of it as a Sia video — only with more drag and less angst. Don’t mourn the loss of Pentatonix just yet. They have tour dates lined up and are unlikely to let the festive season pass without unleashing new material. Watch “Worth It (Perfect)” up top.