Taylor Swift Sells Snake Jewelry, Reveals Target Editions Of ‘Reputation’

Taylor Swift's 'Look What You Made Me Do'
Taylor Swift launches her 'Reputation' era with 'Look What You Made Me Do.'

Taylor Swift kicked off the Reputation era last night (August 24) with “Look What You Made Me Do,” an underwhelming electro-pop anthem that interpolates Right Said Fred’s “I’m Too Sexy.” While the quality of the music is questionable, you can’t fault the 27-year-old’s mastery of promotion. In the space of 24 hours, she revealed that the video will debut at the MTV VMAs, launched a range of snake jewelry on her website and announced that she is releasing two exclusive Target editions of the album.

And they are something else. The album comes with a collectible 72-page magazine (there are two, so double the sales) that include personal poetry and photos, drawings, behind-the-scenes photoes from the “Look What You Made Me Do” video shoot and an exclusive poster. You get all that for the bargain price of $20. No wonder Swifties are one of the few fanbases that still buy physical albums. Check out the covers below and pre-order here.

reputation magazines Vol.1 & Vol. 2 Target exclusive. Nov. 10. Pre-order now.

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There will be no further explanation. There will just be reputation.

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