Justin Timberlake’s Sizzling “Supplies” Is More Like It
Justin Timberlake offered up a second taste of Man Of The Woods with the release of his new buzz track, “Supplies.” The 36-year-old has been everywhere since announcing the project at the beginning of the month. However, the LP’s lead single, “Filthy,” turned out to be a bit of an acquired taste. Thankfully, his latest is a more straightforward bop.
Released today (January 18), “Supplies” reunites JT with The Neptunes. Comprised of Pharrell Williams and Chad Hugo, the pair have produced some of the hitmakers hottest releases including “Senorita” and “Rock Your Body.” Unsurprisingly, their newest collaboration is fierce. Having described his sonic direction as “modern Americana with 808s,” this is the first song that lives up to the promise.
On it, Justin swoops in to save the day for a potential love interest and offers all sorts of protections. “I’ll be the light when you can’t see. I’ll be the wood when you need heat. I’ll be the generator, turn me on when you need electricity,” he promises over the searing production. “Some shit’s about to go down. I’ll be the one with the level head. The world can end now. Baby, we’ll be living in The Walking Dead.”
Directed by Dave Meyers, the accompanying video mirrors those apocalyptic promises and clearly had a larger budget than his last. It also seems to address complaints of JT appropriating black culture. Opening with the crooner watching a wall of televisions broadcasting atrocities occurring across the globe, he soon finds himself on the street. There he runs into actress Eiza González and attempts to rescue her from a group of men.
In a surprise twist, Eiza ends up saving the day before the twosome join an underground group dedicated to fixing the world. Unfortunately, they are unsuccessful in their attempts. As the visual comes to a close, JT, his lover and what appears to be their children emerge from the sandy ruins of their former city to deliver a chilling message.
All things considered, this is a promising release and could become the era’s first radio hit. Despite breaking into the top 10 of the Billboard Hot 100, “Filthy” has received mixed reviews and seems unlikely to stick. If JT plays his cards right, “Supplies” can easily eclipse the lead single and have a lengthy run on the charts. Check it out up top!