Selena Gomez Reveals “Back To You” Video Release Date, Shares Stills
Selena Gomez has been unusually active on social media over the weekend, sharing multiple stills from her “Back To You” visual on Instagram and Twitter. In her latest tweet, she casually announced that the video arrives tomorrow (June 5). Given the teasers, there’s every reason to believe that this will be the pop star’s most elaborate and engaging video since “Bad Liar.” Selena is serving us retro looks (including sequins and feathers), a new wig and a narrative about a dysfunctional relationship.
“Back To You” is taken from the soundtrack to 13 Reasons Why (Season 2). For a song that arrived with little fanfare and no promotion, it is shaping up to be something of a sleeper smash. The Ian Kirkpatrick-produced bop is just outside of the top 10 on the Global Spotify Chart (it has already been streamed more than 55 million times) and has a similar position on iTunes (number 13). With radio airplay picking up and the video release, this could be a surprise Song Of The Summer contender. Click through the stills up top and watch the lyric video below.