Tove Lo, Charli XCX, Icona Pop, Elliphant & ALMA Unveil Their Brilliant “Bitches” Video

Now this is more like it. Tove Lo has another sex-positive bop on her hands with her latest Blue Lips single, “Bitches.” The Swede mastermind teamed up with Charli XCX, Icona Pop, Elliphant and ALMA for a remix of the track that was released today (June 7), and it is the ladies first banger of 2018. While Rita Ora’s “Girls” was billed as the year’s “Lady Marmalade,” its problematic lyrics which equated bisexuality to a party trick guaranteed it would be dead on arrival. In comparison, “Bitches” boasts a star-studded cast and sounds like a serious hit. And the accompanying video is an absolute must-see.

In it, the group brings the cunnilingus advocacy anthem to life. Operating an underground sex therapy office, they teach a couple everything they need to know about going down on a lady. Opening with the lovers walking in for their appointment, the man expresses his nerves about the event. However, they leave entirely new people with changed outlooks on life. Boasting bold costumes and colorful neon lights, it is another iconic visual for the “Disco Tits” siren. It looks like the group had a fantastic time on set. In a press release, Icona Pop said they felt like a modern-day lineup of the Spice Girls. “Everyone on this track is so different. All are boss ladies in our own way,” they added. Meanwhile, ALMA shared a similar sentiment and opened up about working with Tove.

“Tove is the sweetest person in the world! Every time we work or hang out together she makes sure everybody has a good time. ‘Bitches’ is easily the most fun I’ve ever had on a shoot.” Watch the ladies in action up top and revisit the singer’s brilliant, NSFW “Fire Fade” video below.

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