Now, Now’s Cinematic “MJ” Video Is A Warped Mystery
Now, Now’s “SGL” was literally my favorite song of 2017 and the followup, “Yours,” wasn’t far behind. It goes without saying that I was more than a little excited for the Minneapolis duo’s third LP, but Saved exceeded my expectations when it arrived in May. One of the many gems on the album is “MJ,” a track that references the King Of Pop. “This song was written from the perspective of me speaking to Michael Jackson about a deteriorating relationship,” front-woman KC Dalager told DIY. “He’s my childhood idol and someone I looked up to that has influenced my life.”
“I felt he was someone that was a connecting point between me and someone else, only to realize that was used as a connecting point between that person and another person,” she continues. “So this song is me venting to Michael about that situation.” It’s only fitting that a song with this many layers would get a mysterious video and Now, Now outdoes themselves with an eerie tale that involves computer chatrooms, dragging a shovel through the wilderness and a brief trip into another dimension. (Make sure to stick around for the outro!)
Check out the band’s upcoming tour dates here and watch their epic video up top.