Visual Queen! Tove Lo Drops Dizzying “Cycles” Video
Nobody is more generous when it comes to visual content than Tove Lo. The Swedish pop star rolls out a surprise video for Blue Lips highlight “Cycles.” Comprised of footage from the hitmaker’s similarly-titled mini-movie, the clip takes a literal approach. In that it finds our heroine spinning around in circles against flashing disco lights for 3:30 minutes. It might give you vertigo and/or epilepsy, but it sure is effective! The video is also a potent reminder to stop sleeping on Tove’s 2017 LP. It has bops for days.
It will be interesting to see what the New Year brings from Sweden’s most outrageous export. The two-album Lady Wood saga has taken up most of the last two years and found Tove edging away from the radio-friendly pop of Queen Of The Clouds. There’s every chance she will move further in that direction, while sprinkling in the occasional feature to keep the pop crowd happy. (Major Lazer’s absurdly catchy “Blow That Smoke,” for example). Check out the singer’s “Cycles” video up top and revisit the Malia James-directed Blue Lips below.