Brandi Carlisle, Kacey Musgraves & More Enjoy Post-Grammys Sales Boost
In addition to prestige and recognition, a Grammy award (or even a Grammy performance) also gives an artist a welcome sales boost. That is becoming harder gauge in the streaming age, but iTunes still offers some insight. As expected, last night’s big winner is reaping the most reward. Kacey Musgraves’ Album Of The Year-winning Golden Hour, shot straight to number one on iTunes. Not only that, but her entire discography enjoyed gains with Same Trailer Different Park and Pageant Material returning to the top 100.
Another artist riding high after the 2019 Grammys is Brandi Carlisle. The veteran singer/songwriter delivered the night’s most electrifying performance (at least in my mind) and that was handsomely reflected on the download chart. By The Way, I Forgive You is number three on the albums chart, while “The Joke” is number two on the singles chart. Her back catalog is also enjoying a revival with America finally recognizing the genius of “The Story.”
Who else got a nice boost? Well, Dolly Parton has multiple greatest hits compilations (and the Dumplin’ soundtrack) soaring up iTunes. H.E.R.’s Grammy-winning debut album is top 5, while Cardi B’s Invasion Of Privacy and Janelle Monae’s Dirty Computer are just outside the top 10. On the singles side, Dan + Shay’s “Tequila” has returned to the top 10, while Shawn Mendes’ “In My Blood” is hovering just outside it. It will be interesting to see how these gains impact next week’s respective Billboard charts.