Visual Queens! BLACKPINK Unveils Their Epic “Kill This Love” Video
April is shaping up to be a huge month for BLACKPINK. The global hitmakers will make history next weekend when they become the first K-Pop girl group to perform at Coachella. Not only that, but they are unleashing a new EP called Kill This Love tomorrow (April 5). The title track arrived today and it’s arguably Jennie, Lisa, Jisoo and Rosé’s catchiest single to date. (Okay, it might be a tie with “DDU-DU DDU-DU”). It’s partially in English, which is a nod to BLACKPINK’s growing international fanbase.
“Feelin’ like a sinner, it’s so fire with him,” Jennie raps in a verse. “He said you look crazy, thank you baby — I owe it all to you,” is Lisa’s sassy reply. The video, which was directed by Hyun Seung Seo, also arrived earlier this morning and it’s a feast for the eyes. Our heroines serve striking looks, special effects and dazzling choreography in the epic clip, which is destined to rack up huge numbers on YouTube. Could “Kill This Love” outpeak “DDU-DU DDU-DU” on the Billboard Hot 100? It has a very good shot. Watch up top.