Christina Aguilera, Selena Gomez & Post Malone Enjoy Post-AMAs Sales Boost
The American Music Awards are over and done for another year, but their impact is still being felt. Since last night’s (November 24) telecast, a number of performers are experiencing huge gains on iTunes. If we’re going solely by percentage increase, Christina Aguilera and A Great Big World’s “Fall On Me” was America’s favorite performance. Overnight, the track has soared to number one on iTunes from outside the top 20. That kind of jump is destined to grab the attention of radio programmers and playlist curators.
Another big winner is Post Malone. His mashup of “Circles” and “Take What You Want” featuring Ozzy Osbourne and Travis Scott resulted in both songs surging in downloads. At present, both are top five on iTunes. Somewhat surprisingly given the technical difficulties she experienced (producers have confirmed that there were major audio issues), Selena Gomez’s “Lose You To Love Me” has also rebounded into the top five. It seems like people are connecting with the song regardless. Which is genuinely impressive.