Beyonce Picks “Pretty Hurts” As The Next Single From Her Visual Album

Mike Wass | April 23, 2014 3:03 pm

It looks like Beyonce is going with “Pretty Hurts” as the next single from her pioneering visual album. The Sia-penned power ballad, which was originally offered to Rihanna and Katy Perry before landing in Queen Bey’s royal hands, was just added to MTV’s video playlist and is being sent to pop radio in May.

After switching things up with super-explicit club banger “Partition”, the soaring self-help anthem is a much safer choice. It’s easily the most radio-friendly song on Beyonce and the beauty pageant-themed video has universal appeal. Hopefully, Bey will promote “Pretty Hurts” with a TV performance or interview. At this point, even a random tweet would make headlines!

Is this a good choice? Have your say in the comments below.

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