Selena Gomez Teams Up With Adidas NEO, Just Like Justin Bieber Did In October

Erika Brooks Adickman / November 20, 2012

Sorry Justin Bieber, Selena Gomez has a new partner: Adidas. The pop star signed a three-year endorsement deal with the shoe company’s NEO line. Wait a minute…that’s the same line of sneakers Bieber was shilling earlier this year! Well, at the very least Jelena will live on through a work relationship.

Though Sel was camera shy when leaving Benihana on Monday night (November 19), she was all smiles in Los Angeles today for the announcement — wearing the same t-shirt and beanie she sports in her promo vid.

“It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that’s always been important to me and is important to my fans too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves,” Selena explained.

Will you be picking up a pair of Selena’s kicks?