Videodrone Gets "Mad" With Ne-Yo
The clip for Ne-Yo's new single "Mad" isn't quite up to the song's level—it's a great ballad (my second-favorite on Year of the Gentleman, an album stuffed with great songs) and merely a good video. It's also kind of arty, not so much for the twist at the end (just guess) as for the impressionistic cutting and the basically realistic emotion on display. (That's the song's gift, too: a depiction of something we hear about a lot in pop songwriting, but seldom with such detail or acuity.) Plus anyone who throws a little hat-tip at the end to the greatest final shot in movies, from The Third Man, wins my heart every time. Can't wait to see what gets cooked up when Ne-Yo finally makes the video for "So You Can Cry," cough cough hint hint. [HT: Soulbounce]











