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Posts Tagged “qtrax”

if at first you don't succeed

QTrax! It's Back! And It's Ready For Action!

After a disastrous launch of a content-free version of its site that left its CEO sputtering and pundits giggling, the ad-supported music service QTrax is ready to try again, with a relaunch set for June 18. QTrax's initial launch was plagued by all of the major labels it trumpeted in its press release holding their content back from the service at the last minute; since then, EMI and Universal Music Group have signed their wares away to the site, although both labels have stipulated that their music has to be distributed through a method that's more traditional (and less BitTorrent-like) than QTrax's licensed peer-to-peer service. (Which should end well.) Anyway, I know it's a long shot, but I wonder if any budding entrepreneurs out there have taken away the lesson that they should focus less on the splashy launch parties and more on developing an actual product with their seed money. It's a hard lesson for dot-coms to learn—even in 2008, inexplicably—but it certainly makes the Google News hits a bit less ulcer-inducing. [Silicon Alley Insider]

free music day

Major Labels Creep Further And Further Down The Free-Music Path

EMI has reached deals with ad-supported music services QTrax and SpiralFrog, allowing songs from their catalog to be delivered to users at no cost (well, aside from the opportunity cost of watching ads). Both services now have content from EMI and Universal Music Group available for download, but the majors' deals with the slightly less embarrassingly named QTrax have a catch: See, QTrax had originally billed itself as a free peer-to-peer service, just before the service's disastrous non-launch at the MIDEM conference earlier this year. But the words "peer-to-peer" strike fear in the hearts of major-label execs, so people who want to use QTrax for their legal free music will have to use an alternate downloading method. More »

official statements

QTrax Begins The Post-Disaster Spin Process

So-called "legal peer-to-peer" site QTrax has sent out an e-mail to the people who signed up for the site after its splashy non-launch, claiming that "technical issues" are lurking behind the fact that none of the site's users are able to download any songs, and that the company "has tremendous respect for the rights of artists and musicians and we are pleased to see so many users who share our philosophy." Somehow, the e-mail neglected to add the fact that none of the world's major labels were as willing to share that philosophy as everyone else, but I'm sure that's just an oversight. [Coolfer]

partying like it's 1999

QTrax Continues To Spend Money Like It Has An Actual Product To Launch


During the first dot-com bubble, I worked at a company that had a big, splashy launch party for one of its sites... even though the site hadn't launched, and, as it turned out, never would. The beleaguered ad-supported site QTrax, which has spent between $1 and $1.5 million on its debut-that-wasn't, seems to be taking a page from that book: A Romanian musician named Florin Grozea has apparently been on the comapny's VIP list, and he's been taking phonecam video of the company's launch events, including the QTrax-sponsored LL Cool J concert that went on the other night despite the site still not working, or having any catalog. (He also has video of the company's James Blunt show, but I'll spare you.) More »

Was the whole QTrax fiasco the end result of a scheme to pump up the stock of Brilliant Tech Corp, the online service's parent company? Some numbers to chew on: The stock "has languished at 5 cents for more than a year. But on Monday after the announcement the price almost doubled to 9 cents before falling back to 4.5 cents after revelations from the labels. And now speculators willing to gamble that Qtrax will complete the deals have raised the stock to 5.5 cents." [Hypebot]

whoops, cont'd.

QTrax: The Hilarity Continues

The saga of QTrax—the so-called legal peer-to-peer service that was set to launch Sunday night with a splashy £500,000 presentation at the MIDEM conference, only to have a lot of egg on its face when it was revealed that the company didn't actually have any signed agreements with the major labels whose wares it would be hocking—is dragging on, with CEO Allan Klepfisz spinning like mad, telling everyone that his company is "not idiots," and floating a few conspiracy theories:

"We are not idiots," he said."We wouldn't have launched the service in front of the whole music industry unless we had secured its backing. We feel we have been unfairly crucified because a competitor tried to damage us. Everyone is very upset."
More »

Sony BMG doesn't have a deal with the allegedly legal peer-to-peer service QTrax, either. Which means that the company is zero-for-four as far as deals with the major labels go. For its part, the company's CEO is spinning away, telling CNet, "It's true, some of the deals may not be locked in ink, but it's also true that we had understandings. In some cases, we had endorsements." Don't you just love the smell of vaporware in the morning? [Silicon Alley Insider]

whoops

QTrax: The "Legal P2P" That Isn't Quite Legal

After putting up a pretty Web page on Friday and having a splashy launch event at the MIDEM conference yesterday, QTrax—the long-in-the-works ad-supported peer-to-peer system that was supposedly going to have all four major labels on board—was supposed to launch its client at midnight ET. But there's one small problem: Three of the four major labels don't actually have deals in place with the service, thus throwing the "legal" part of the company's whole "legal peer-to-peer" claim in serious doubt. More »

A tip from a reader who apparently uses Windows, and tried to download QTrax earlier: "It appears that Qtrax did not actually launch their beta. The download button on their site does not actually download anything yet. A lot of people doubt that their technical approach would be viable at all. They have a press conference at MIDEM on January 27th. We shall see if they manage to launch or not." I went to check out this claim, and lo and behold, if you go to the download page, the button that allegedly gives you the goods has been replaced by a "sign up to find out when we launch!" form. Hmmm. Hmmm. [Earlier]

taking a bite out of crime dept.

Will QTrax's Legal Peer-To-Peer System Inspire The World's BitTerrorists To Go Legit?

Well, probably not. But it's still worth noting that the long-in-the-works sanctioned P2P site QTrax—which has songs from all four major labels in its catalog—launched its beta site today, only three months after it was supposed to. QTrax is going to be another attempt at the "'free' music that makes you stare at advertising" model that's recently been tested by the money-burning SpiralFrog, and judging by the company's high placement on Google Trends this morning it would seem that at least a few people are interested in checking it out. More »

qtrax

Major Labels Finally Arrive To The Peer-To-Peer Party

The peer-to-peer service QTrax, which calls itself "the world's first licensed Gnutella client," will launch in October, according to a story in today's New York Post. QTrax will have songs from all four major labels in its catalog, and there are high hopes for the service; there's a catch, though, and according to an April piece in the New York Times it's that the downloaded songs are locked down by copy protection. After a certain number of plays, users will be directed to buy the tracks, which no doubt helped make the service more attractive to the majors: More »

qtrax

Music Industry Remains Unclear On "File-Sharing" Concept

Today's New York Times looked at QTrax, another attempt to establish ad-supported peer-to-peer distribution for free, legal music; it has deals with three of the four major label groups, and it originated as a rogue peer-to-peer company about four years ago. Coolfer pretty much sums up our feelings on why QTrax is doomed—particularly his point about how the insistence on calling QTrax a "file-sharing service" is misleading at best, and outright deception at the worst. While QTrax runs through the Gnutella client, the file selection will be limited by participating labels, and the files themselves will be DRM'd up the wazoo (according to the story, most major-label acts will allow five "free" plays before routing the user to a purchase page). Anyway, we're sure that this splash will inspire a lot of chatter before the domain gets sold to a phone-card company or something in eighteen months' time; in the meantime, we're going to post an MP3 of the track we thought of every time we tried to write this item: More »