Sixteen Million Plies Songs To Flood Torrent Sites

noah | July 9, 2007 1:10 am
plies.jpg

The hip-hop artist Plies–best known around these parts for his terrible album cover–is planning on seeding peer-to-peer services with files from his upcoming album, The New Testament. Sixteen million files, in fact, to be distributed over the next three months. But that move is actually being sanctioned by his label–because the files are sponsored by Sprint, who have paid a six-figure sum to have advertising embedded into each file that’s displayed when the files are played.

Here’s the plan, according to the New York Post:

snipshot_e41fr6a2b255.jpg

Well, as business plans go, it’s more well-thought-out-than the underpants gnomes‘, although the idea of 16 million Plies files being unleashed on the world seems a little bit, well, excessive. Anyone want to bet on when the embedded-ad code will be cracked? The Idolator line is on one week, tops.

SPRINT TAKES LEAD AS 1ST SPONSOR OF FILE-SHARE SONG [NYP] Earlier: Plies Ready To Close The Book On Ugly Album Covers

Tags: