Virgin Megastores To Try And Attract Customers With Music That May Cost Less Than $18.99
Long concerned with shoving as much non-music-related crap underneath their roofs as they can fit, the Virgin Megastores remaining on US soil are now going to clear space for actual musical performances this fall. Virgin is going to host its first-ever battle of the bands–called, inexplicably, Virgin Mega-Mashup–with in-store performances taking place in the chain’s airport hangar-sized outlets throughout the country. The winner gets the chance to take meetings with Virgin execs and people from Alan Parsons/Dishwalla label Immergent Records, Also: Did you know that there were only 11 Virgin Megastores left in the States? Even though that number seems small, it also includes at least one too many in New York City, according to my gut feeling.
Bands To Battle At Virgin Megastores [Billboard.biz]
