noah | September 10, 2007 4:13 am
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Because I can’t seem to get enough MTV today, I’m subjecting Jess to TRL, which is on at 3:30 p.m. ET this week–then moving back to its summer time slot of 1 p.m. ET next week, or “just in time for the target demographic to be fully in the thick of school.” So is this the beginning of the end for the show, or is MTV just reworking the show and targeting the always-desirable “unemployed layabout”/”easily distracted blogger” demographic? [MTV.com]