“The VMAs telecast, from 9 p.m.-11 p.m. Sunday, averaged 7.08 million total viewers and 5 million viewers 12-34, up about 23% from last year. That was the most viewers in the demo for any ad-supported (thus excluding Disney Channel) cable telecast this year.” I don’t even want to think about how MTV is going to try and “top” this with next year’s broadcast, although I suspect it’s going to involve Vanessa Hudgens, cameraphones, and, for good measure, a monkey. [Broadcasting & Cable]
