2008 Grammys Slogan

noah | December 4, 2007 1:45 am

Hey, did any of you watch My Night At The GRAMMYs, Friday night’s TV special that revealed that the greatest Grammy performance of all time was by, uh, Green Day? Us neither. But apparently during that show the Recording Academy unveiled its slogan for the 2008 Grammys, which is the 50th celebration of music’s old guard, and it is: “The Next 50 Is Here.” Somehow, the braintrust at Chiat/Day managed to create a slogan that makes even less sense than the show itself, which I guess is why ad people get paid the big bucks. [Billboard]