Rascal Flatts’ Latest Endorsement: The Idiot-Proof Rubik’s Cube (Sigh)

Surely even those of you who were but a zygote in the mid-’80s remembers the Rubik’s Cube, the twisty spatial-relations puzzle that also doubled as a weapon against aggressive siblings and classmates. To capitalize on the no-doubt-coming-soon I Love The Eighties IV: Whatever Happened To That Dolph Lundgren Dude, Anyway?, the people who own the Rubik’s trademark have launched the Rubiks Revolution, a battery-powered version of the cube that brings its iconic design together with the skills that you once used to play Simon. (No, really; the cube’s six games seem to all involve touching the cube’s lights as quickly as possible, and not much else.) And who better to promote this dumbed-down version of the game–as well as its online version–than the dudes in Rascal Flatts?

“Year after year, Rascal Flatts are among the music industry’s top artists. They have one of the largest online fan communities and an extremely dedicated fan base,” says Eric Levin, executive vice president, Techno Source. “We’ll get to see just how competitive these fans are — how many can get a perfect Light Speed score of 999 online?”

“Rubik’s Revolution is all about speed, especially the Light Speed game on the blue side,” says Joe Don Rooney, Rascal Flatts. “There are times when I just can’t put it down! And the online Light Speed game is just as addicting.”

Everyone out there, be warned: The company foisting this product on the world also owns the naming rights for Activision and Intellivision. I can’t wait to see it turn Pitfall! into a game where Pitfall Harry’s sole task is counting the logs and snakes that roll by.

Rubiks Revolution [Official site via Songs For Soap]