noah | February 14, 2008 4:30 am
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Proving once again that TV about the Internet is probably not the best programming direction for executives interested in keeping their jobs, Lily Allen’s MySpace-themed chat show–which featured Cuba Gooding Jr., a segment based around YouTube-sourced clips animals having sex, and Tay Zonday covering Lily’s song “Smile”–tanked in the ratings Tuesday night. Lily Allen And Friends “reduced BBC Three’s average audience for the 10:30pm slot by some 200,000 viewers,” although the BBC is keeping its chin up, saying that it’s really going to find its big numbers on the Web. Which, of course, makes me wonder why ait just didn’t go direct-to-Internet in the first place, if only because of the medium’s generally lowered bars for “high viewership.” [Times Online]