Some Of Your Friends Are Already This Sponsored By Denny’s
Denny’s, the casual food chain, is getting into the music business. The company this week announced that it was starting an “Adopt-a-Band” program. Participating touring bands can eat at Denny’s for free from 10 p.m. until 5 a.m., have their pictures, bios, tour dates posted, and one song streamed, from Denny’s microsite dennysallnighter.com
The initial bands are EndeverafteR (Razor and Tie), Forever The Sickest Kids Universal Motown Records), Foxy Shazam (New Weathermen/Ferret Music), Saving Abel (Virgin Records), Switches (Interscope) and Take The Crown (Rise Records). Every two months six new group of bands will be added to the site.
In return, the featured band will be expected to visit three Denny’s a month, mention the Denny’s visits on their Web sites and post pictures of themselves at Denny’s.
In addition, four higher profile bands — Taking Back Sunday (Warner Bros. Records), Eagles of Death Metal (Rekords Rekords/Downtown), The All-American Rejects (Interscope), and Plain White T’s (Hollywood Records) — will create Rock Star Menus. Rock Star Menus will consist of a dish concocted by one of the bands. The first one, developed by Taking Back Sunday, will be available nationally in August.
I am so fucking jealous of these guys right now. If I was in a band, I’d be probably be posting from Denny’s even if I wasn’t sponsored.