Perez Hilton To Save Music Industry With New Label, Old Ideas

anthonyjmiccio | June 4, 2008 1:30 am

Following in the hallowed tradition of Ultragrrrl and, uh, Ultragrrrl, blogger Perez Hilton is still planning to use his acclaimed pulse-fingering talents by starting his own label. “Obviously I have an ear for talent and obviously I have a track record of getting that to translate into sales,” says the music industry’s very own Superman, who promises to do “whatever it takes” to rescue the CD format. What are his novel ideas? Lower prices and “interesting partnerships with companies!” Woah, woah, woah, Perez! Are you sure the music industry is ready for this?

“I wanna get people to buy music again,” he says. “Maybe I’ll give CDs away for five bucks, or create interesting partnerships with companies. Look at what that Apple ad did for Feist. We’ll do cool partnerships with Wal-Mart or Target. Whatever it takes.”

There’s still, however, the small matter of ironing out the Warner Bros. deal — which, according to rumors, could net him $100,000 a year against 50 percent of the profits generated by any artist he discovers. Uncharacteristically, [Hilton] is keeping his mouth shut, at least when it comes to the numbers surrounding the deal. But even if Warner Bros. doesn’t end up ponying appropriately up, he’s already resolved to carry on. “I’ll do it myself. I want to shake up the music business.”

Already shaken, dude. Already shook.

The Next Clive Davis? [Angeleno via Songs For Soap]